The informal setting of social media platforms gives businesses the false sense that benefitting commercially from it as as simple as a 10-step infograph on Pinterest.
Benefitting from social media marketing as a business actually looks more like a 10-step program from a Sisyphean college:
Step 1: Be creative
Step 2: Master traditional marketing
Step 3: Master tech understanding of all social media platforms
Step 4: Master social media sub-culture
Step 5: Master your industry-specific marketing techniques
Step 6: Dedicate time to study all afore-mentioned subjects for the foreseeable future
Step 7: Create a brand strategy
Step 8: Create a calendar-based strategy
Step 9: Create periodic marketing bursts (events / sales)
Step 10: Maintain an active presence on a daily basis on all your company’s’ profiles
And let’s be real: who actually has the time for that when you’re trying to run a business?
Well… we do actually. Lucky for you, it’s our business to make the time for your business.