The Modern Hotel Guest Experience

The Modern Hotel Guest Experience

By Brooke van Dyk Seamless technological integration is a cornerstone of the modern hotel guest experience. Hotels across the globe are revolutionizing their guest experience with emergent and cutting-edge technology to give guests the best service possible. From AI to Smart Rooms, guests can enjoy

Are Branding And Marketing The Same?

Are Branding And Marketing The Same?

(by Shia Teichman) As the Creative Director of a branding agency, one of the most common mistakes I see being made is the interchangeable use of the words marketing and branding. I want to put this mistake to rest. Marketing and branding are not the same. They are two parts of one whole, which is

History and Origin of the Word Hospitality

History and Origin of the Word Hospitality

If you work in the hospitality industry, you belong to a long line of the professionals that have received and entertained guests since before recorded history. Understanding the humble origin of the word, hospitality, helps understand the birth of the industry as a whole. The word came to us from A