The COVID-19 pandemic has resulted in hotels experiencing the lowest occupancy rates in history. But there’s hope. With travel restrictions being lifted across the world, more people are likely to travel. However, a higher number of people are still nervous and would prefer to stay at home.
You need a way to convince these people it’s safe to visit your hotel. However, like other small hotel operators, you may have noticed that traditional marketing approaches, including TV and print Ads, are no longer sufficient. It’s time for a new approach.
In today’s post, you’ll learn how you can create and implement an effective hotel marketing strategy for 2021. You’ll learn how to use social media, influencer marketing, PPC, and blogging to increase hotel bookings for 2021.
Let’s get right into it.
Use Social Media to Connect with Potential Clients
Everyone’s on social media. According to recent studies, the average person spends approximately 144 minutes daily on social media. Based on these statistics, it’s clear that social media provides prime real estate for making your hotel more visible to a larger population.
But how do you use social media as part of an effective hotel marketing strategy?
For starters, don’t just have a social media presence without any content. To get the best out of social media marketing in 2021, create engaging and interactive content that captures potential clients’ attention.
Another way to use social media for marketing your hotel in 2021 is to engage and connect with your audience. One of the best ways to do this is by using Lives and by commenting and replying to comments left on your posts.
And don’t just rely on Facebook, Instagram, and Twitter. Platforms such as LinkedIn are also great for connecting with business decision-makers, especially if you’re looking to attract corporate and business clients.
Attract Guests Through Blogging
Blogging is an excellent way to connect and attract guests to your hotel. Blogging allows you to share in-depth knowledge about topics in the hospitality industry. With a well written and curated blog, it becomes easier for potential guests to regard you as an authority in the hospitality industry.
And that’s not all!
Creating a hotel blog will also help put you Infront of travelers who are actively researching travel destinations for 2021. Rather than relying on pamphlets and fact sheets, you can create blog posts that provide potential clients with information on the best local sites, best restaurants, and other relevant travel information.
Use Influencer Marketing to Attract a Huge Audience
If you’re looking to grow your hotel brand awareness, increase customer loyalty, and boost direct bookings, influencer marketing is the way to go. But what is influencer marketing?
Simply put, influencer marketing is a digital form of the traditional word of mouth approach to marketing. However, unlike its predecessor, influencer marketing allows you to reach a wider audience and build credibility.
Influencer marketing is an effective marketing strategy because people are more likely to trust people they know, rather than TV commercials. And with more people looking to block out ads, influencer marketing could be your most effective marketing strategy for 2021.
Wondering where to find influencers? Check out our article on the 10 Biggest travel influencers.
Target Potential Guests with PPC Marketing
Have you been thinking of how you can reduce your dependence on OTAs? If yes, pay per click advertising could be the way to go.
PPC campaigns allow you to target customers searching for getaways near your locale. Paid ad campaigns can also run on multiple social media ad platforms, including Instagram Ads, Facebook Ads, and Google Ads.
And that’s not all!
Google and Facebook offer hotel advertising, which allows clients to book directly from the search results.
Make 2021 Your Best Year Yet
2020 wasn’t the best year for the hospitality industry. However, 2021 will be the year that travel resumes. You need to get your hotel in front of all these potential travelers.
With the strategies outlined in this post, it will become much easier to market your hotel in 2021 and ensure you receive as many bookings as possible.
Which of these strategies will you implement in your hotel marketing for 2021? Do you know of any other effective hotel marketing strategies for 2021? Tell us in the comments below.