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(by Emma Collins)

The age of information has evolved businesses into adapting a digital approach to marketing. With the swell of business websites across all fields of expertise, products, and services, everyone is in a competitive showdown to remain relevant and stand out among the rest of their competitors.

With search engine marketing (SEM) or search marketing, anyone running a website can monitor how website traffic can turn into concrete ROI. Among the methods different businesses apply in the discipline of SEM is the pay-pay-click (PPC) approach.

What is PPC (pay-per-click) marketing?

Pay-per-click marketing is a method of attracting visitors to your website by buying your way to a more relevant spot on the search engine results page. This method is different from search engine optimization (SEO), which lets you earn visits organically. 

Moreover, it is usually indicated by the terms ‘ad’ or ‘sponsored’ in Google search results. Each time your ad is clicked, leading traffic to your site, you will pay the search engine a small fee.

However, there are plenty of ways to boost your position in the search results without PPC. By inviting organic search traffic to your website or blog, you save on marketing and attract a more solid ROI than using strategies like PPC. For this to happen, you have to rely on search engine optimization. 

What is Search Engine Optimization (SEO)?

SEO is a set of intricate online marketing techniques designed to keep up with search engine algorithms. This aims to generate clicks to a website and rank higher on the search engine results page (SERPs). While it is not cheap or easy, it is the most cost-effective marketing tactic to bring traffic to your website.

How to Boost Your Position in Search Results Without PPC

As mentioned above, boosting your blog or business website’s position in search results and marketing without PPC is possible. Here’s what you can do:

Write SEO-rich articles

Writing SEO-rich articles in your blog will boost your position on the search engine results page. One way to do this is by publishing relevant articles. Observe trends and tailor your content to what your audience is looking for. 

Keywords are also one of the most famous ways to optimize your content, including relevant terms that people might be searching for in your articles. There are websites dedicated to following search keyword trends, such as Google Trends. Title metadata and backlinks are some of the other ways you can make your articles SEO-rich.

Also, make sure to do the following:

  • Publish Many Articles on Your Blog. If you want to rank higher in the search engine results, you have to consistently produce many articles on your website or blog. We’re talking eight articles or more with regular intervals of scheduled posting. 
  • Produce Quality, Informative Articles Your Audience Can Enjoy. Articles are not only about numbers but also about the quality of the content you produce. If you can’t efficiently combine quality with quantity, remember that users stay when your content is relevant and important to their needs.

Optimize Your Website’s Speed and Dynamics

A laggy or slow website drives away visitors. It’s best that you prioritize the user experience on your website. A good user experience is always good feedback that results in more website traffic.

These basic techniques are just scratching the surface of SEO. Even so, with this, you will not only give your visitors a reason to stay on your website longer, but it would make them want to share your content with others. 

The longer visitors stay on your page, the higher your quality score gets, which is Google’s rating of your content’s quality and relevance based on the search engine’s list of factors. 

The better your content’s quality is, the more you can showcase your expertise in the field, and the longer your audience would linger on your page. 

One useful tip in making people stay on your website is to broaden your topics and produce articles that answer user questions. This is due to people’s search keywords, which are more often in the form of a question.

Starting online marketing for your business is a tricky path, and as you resort to organic traffic, SEO will help you in many ways. Even if you feel like you can do it on your own, the best course to have a good start in attracting prospective customers to your website is working with an SEO expert. This way, you won’t have to spend too much time mastering the craft, enabling you to focus on improving other aspects of your business.

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