With the rise of social media in recent years, marketing and advertising evolved to integrate online platforms. As such, one in every four consumers now uses social media when making purchasing decisions. This move brought to light the importance of influencer marketing and celebrity ambassadors.
In the tourism industry, establishments such as a boutique hotel can immensely benefit from collaborating with travel influencers.
Criteria for Choosing an Influencer
Working with the right travel influencer is key to the success of your hotel marketing campaign. Those who are engaging, authentic, and well-matched to your brand can contribute considerably to your campaign.
To help you pick the right influencer for your boutique hotel, here are some things you should look into:
- Influencer’s niche and audience quality
- Engagement rate
- Quality of content
- Frequency of posts
It doesn’t automatically mean that the Instagram influencer is fake if they display any abnormalities from the criteria listed. You need to examine their profile as a whole and in the right context.
Among the social platforms, Instagram appears to be the primary source of inspiration for many travel choices. And influencers dominate this platform with their stunning pictures and enticing content. Brands who wish to improve their hotel marketing can partner up with Instagram influencers to reach a wider audience and generate more leads.
However, finding the top influencers can be daunting, so we’ve created a list of the most sought-after personalities who are ideal for promoting boutique hotels.
Ann Tran (@anntranfashion)
Ann Tran is a brand consultant, digital content creator, TEDx speaker, and travel writer. In addition to her Instagram page, Tran also runs a website where she shares valuable information and travel tips.
Thanks to her work as a travel writer, Tran has been recognized by international and national brands. She knows how to cultivate a genuine and authentic connection with her audience through her compelling content. With a reach of 19.3k followers, Tran has an engagement rate of 4.5%.
Your Travel Curated by Duncan (@luxurylondonguy)
Duncan is every traveler’s go-to guy for luxe hotels and resorts. He spent more than two decades of global luxury hospitality experience and worked alongside some of the most exceptional hoteliers.
Duncan also recently played a vital role in the launch of a highly successful luxury lifestyle boutique hotel. With over 18.6k followers, his account boasts of an engagement rate of 1.40%.
Brenna Holeman (@thisbatteredsuitcase)
Since she was 14-years-old, Brenna Holeman already had wanderlust in her veins. This famous Canadian travel influencer has been to around 103 countries.
Looking at her feed, you’ll find that Holeman delivers diversity in her photos, where one can never get bored while scrolling. Because of this, her engagement rate reaches an impressive 4.8%.
Jack Ezon (@jackezon)
Jack Ezon’s passion, or shall we say obsessive addiction to hotels, made him a luxury travel guru. Turning his passion into work, Ezon runs Embark Beyond, a luxury travel advisory dedicated to creating thoughtfully designed experiences for every traveler.
On his Instagram account, Ezon posts about his life and the many captivating places that he has visited. Ezan has over 17k followers and an engagement rate of 2.10%.
Adrien’s snaps are a work of art. The French hotelier posts lots of pictures documenting his travel experiences and the many hotels and resorts he has visited.
One glance at the photo and viewers are instantly compelled to check it out. This is probably why his account boasts of an engagement rate of 2.9%.
Destination Social (@destinationsocial)
Destination Soul is a project started by a team of New Yorkers who love traveling and getting the most out of each travel experience. Their feed consists of the best destinations that a traveler must never miss.
From beach resorts to hotels, their Instafeed consists of vibrant and catchy photos that will surely captivate the audience. They currently have a following of 13.4k users and an engagement rate of 2%.
Jamie Larounis (@theforwardcabin)
Jamie Larounis is a travel industry analyst who shares his reviews, musings, tips, and thoughts about traveling on his Instagram page. Larounis also runs The Forward Cabin, where he teaches fellow travelers how to travel at a significantly reduced cost.
Larounis has been featured in major news media worldwide. He has more than 11k followers on Instagram, with an engagement rate of 1.1%.
Juliana Fraioli Wilson (@wilsonsinwanderland)
The Wilson family has traveled together to many countries, including Spain, Italy, Paris, and Greece. You won’t be disappointed when you check out their Instagram feed or website.
Since they understand the importance of traveling for the mind, body, and soul, they dedicated their page to help people with wanderlust. They share lifestyle and travel tips, tricks, and reviews from some of the most captivating destinations in the world.
Anna Plus (@ann_wanderlusting)
Anna is a Polish-American travel influencer currently residing in Long Island. Staying true to her passion for traveling, Anna made her Instagram page into a pictorial bucket list for people with wanderlust on their veins. Her snaps capture the beauty of every destination and the fun times she experienced in each one.
Kira Turnbull (@kikiraturnbullcreative)
Kira Turnbull is the brains behind KT Creative. Her Instagram feed is an excellent place to visit for some captivating shots of stunning hotels and landscapes in London and New York. Besides posting about travels and hospitality, Turnbull spreads her net to other audiences and shares photos of mouth-watering foods.
Influencer marketing is quickly becoming the top choice for marketing tactics in various industries. However, choosing a travel influencer to collaborate with is not an easy task. You need to consider the number of followers, reach, engagement rate, and budget.
In general, influencers with less than 20k followers charge a more affordable fee. If you’re on a tight budget, consider partnering with a small influencer with a high engagement rate